Most of the scientists of the 19th and 20th centuries used small data for discoveries. It was that 65% of the big innovations are based on small data according to Martin Lindstrom, the author of “Small Data: The Tiny Clues That Uncover Huge Trends”, in which he studied the big 100 innovations. Small data is the data that comes in a volume and format that makes it accessible, informative, and actionable for humans. Big data...
This Robot helps you evaluate your research report in respect of usefulness and delivery. We use the Human-Centered Report framework. This Robot can be used by: The research team: to evaluate their report before sharing it. The decision-maker: who received a report and wants to evaluate it. The Robot will automatically appear on this page to help you.OR you can access the report anytime from here.
The traditional mindset of creating social impact depends on the linear method which begins with social needs assessment, then design the development project, then goes to the society and implement it. Thus, the social needs assessment tools are designed for products and services that do not exist in society. social needs assessment questions can be: If we offer a product with the features and advantages of X and Y, would you think it is useful...
“Risk comes from not knowing what you’re doing” Warren Buffet The more you know, the less risk you take. Buffet spends 80% of his day reading! Knowledge comes from data, analysis, and opinion. So, we can say he is a data-driven decision-maker, he uses data in all his business decisions. The next question is what he reads? Warren Buffet tells CNBC he reads the Wall Street Journal, the Financial Times, the New York Times, USA...
The traditional way of marketing depends on the linear method which begins with product or service design, then develops a marketing plan, then goes to the market and sells. Thus, the marketing research tools are designed for products that do not actually exist in the market. The marketing research questions can be: If we offer a product with the features and advantages of X and Y, would you like to buy it? Yes, Maybe, No...
Let’s think out of the box and see how others think of data and research. “Research is to see what everybody else has seen, and to think what nobody else has thought” Albert Sent-Gyorgyi “IMAGINATION is the highest form of RESEARCH” Albert Einstein “Research is what I’m doing when I don’t know what I’m doing” Wernher von Braun “Research is creating new knwoledge” Neil Armstrong Engage with us: Need consulting and support...
Let’s think of forecasting results after the financial crisis in 2008, then the covid-19 pandemic in 2020. Let’s think of the big data that is derived from customer behavior before the pandemic, is it now valid to understand the customer behavior after the pandemic. Let’s ignore the special events in history that break of forecasting efforts and future insights; and think again about the forecasting methods. The current forecasting methods, which I will call the...
Data-driven is a mindset and not a system, it is how individuals think and make a decision. Data-driven organizational culture depends basically on having data-driven individuals, and many researches confirm that data is a mindset and not a technological issue. So, here is a checklist of nine behaviors that data-driven people have: Data collection related behaviors: [ ] I read a new book monthly [ ] I read news and analysis weekly [...
The web is full of statistics about the importance of data and how data-driven companies perform better. For example, businesses that rely on data management tools to make decisions are 58% more likely to beat their revenue goals than non-data-driven companies, according to a Forrester Consulting survey of 900 global business leaders. If you decided to be data-driven, what does that mean? Buying software? Training the staff for data analysis skills? Hire new talents? Researches show...
Focus on the right question first: Before you get busy exploring the answers to your research problem, focus first on exploring the right research questions! Einstein says: “If I get an hour to solve a problem, I’ll spend the first 55 minutes figuring out the right question, then I can find the answer in just under 5 minutes” Inspiring research questions: Sometimes, figuring out research questions don’t require critical thinking, it requires out of...
