HomeCategoryCategory: Research Design

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Lean Marketing Research

The traditional way of marketing depends on the linear method which begins with product or service design, then develops a marketing plan, then goes to the market and sells. Thus, the marketing research tools are designed for products that do not actually exist in the market. The marketing research questions can be: If we offer a product with the features and advantages of X and Y, would you like to buy it? Yes, Maybe, No...

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Confusing of Research Methodologies? Here is The Simplest Compass!

Suppose you are about to design research; you may think of using familiar methods such as the following: E-questionnaire, Survey, In-depth interviews, Focus Groups, Face-to-face questionnaire, Telephone call, interview, Sample interviews, Observational Study, Field observation, Remote interviews, Statistical survey, Field visits to project points, end-line survey, etc. The common problem is that researchers confusing different concepts. For example, the questionnaire is a data collection tool, we may apply it face-to-face or electronically, that what we...

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Three Inspiring Tips to Creative Research Questions

Focus on the right question first: Before you get busy exploring the answers to your research problem, focus first on exploring the right research questions! Einstein says: “If I get an hour to solve a problem, I’ll spend the first 55 minutes figuring out the right question, then I can find the answer in just under 5 minutes”   Inspiring research questions: Sometimes, figuring out research questions don’t require critical thinking, it requires out of...

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