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Small data plays big role in innovation

Small Data Plays Big Role in Innovation

Most of the scientists of the 19th and 20th centuries used small data for discoveries. It was that 65% of the big innovations are based on small data according to Martin Lindstrom, the author of “Small Data: The Tiny Clues That Uncover Huge Trends”, in which he studied the big 100 innovations. Small data is the data that comes in a volume and format that makes it accessible, informative, and actionable for humans. Big data...

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