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Warren Buffet Style in Data-Driven Decision

“Risk comes from not knowing what you’re doing” Warren Buffet The more you know, the less risk you take. Buffet spends 80% of his day reading! Knowledge comes from data, analysis, and opinion. So, we can say he is a data-driven decision-maker, he uses data in all his business decisions. The next question is what he reads? Warren Buffet tells CNBC he reads the Wall Street Journal, the Financial Times, the New York Times, USA...

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Lean Marketing Research

The traditional way of marketing depends on the linear method which begins with product or service design, then develops a marketing plan, then goes to the market and sells. Thus, the marketing research tools are designed for products that do not actually exist in the market. The marketing research questions can be: If we offer a product with the features and advantages of X and Y, would you like to buy it? Yes, Maybe, No...

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Quotes in Research and Data

Let’s think out of the box and see how others think of data and research.   “Research is to see what everybody else has seen, and to think what nobody else has thought” Albert Sent-Gyorgyi   “IMAGINATION is the highest form of RESEARCH” Albert Einstein   “Research is what I’m doing when I don’t know what I’m doing” Wernher von Braun   “Research is creating new knwoledge” Neil Armstrong Engage with us: Need consulting and support...

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Human-Centered Forecasting: This is the New Era of Analytics

Let’s think of forecasting results after the financial crisis in 2008, then the covid-19 pandemic in 2020. Let’s think of the big data that is derived from customer behavior before the pandemic, is it now valid to understand the customer behavior after the pandemic. Let’s ignore the special events in history that break of forecasting efforts and future insights; and think again about the forecasting methods. The current forecasting methods, which I will call the...

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If You Answered Yes To These 9 Behaviors, You Are A Data-Driven Person

Data-driven is a mindset and not a system, it is how individuals think and make a decision. Data-driven organizational culture depends basically on having data-driven individuals, and many researches confirm that data is a mindset and not a technological issue. So, here is a checklist of nine behaviors that data-driven people have: Data collection related behaviors: [   ] I read a new book monthly [   ] I read news and analysis weekly [...

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Data-Driven does NOT Require a System and Skills, so What?

The web is full of statistics about the importance of data and how data-driven companies perform better. For example, businesses that rely on data management tools to make decisions are 58% more likely to beat their revenue goals than non-data-driven companies, according to a Forrester Consulting survey of 900 global business leaders. If you decided to be data-driven, what does that mean? Buying software? Training the staff for data analysis skills? Hire new talents? Researches show...

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Confusing of Research Methodologies? Here is The Simplest Compass!

Suppose you are about to design research; you may think of using familiar methods such as the following: E-questionnaire, Survey, In-depth interviews, Focus Groups, Face-to-face questionnaire, Telephone call, interview, Sample interviews, Observational Study, Field observation, Remote interviews, Statistical survey, Field visits to project points, end-line survey, etc. The common problem is that researchers confusing different concepts. For example, the questionnaire is a data collection tool, we may apply it face-to-face or electronically, that what we...

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Three Inspiring Tips to Creative Research Questions

Focus on the right question first: Before you get busy exploring the answers to your research problem, focus first on exploring the right research questions! Einstein says: “If I get an hour to solve a problem, I’ll spend the first 55 minutes figuring out the right question, then I can find the answer in just under 5 minutes”   Inspiring research questions: Sometimes, figuring out research questions don’t require critical thinking, it requires out of...

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The Longer the Questionnaire, the Worse!

The more we add questions to the questionnaire, the more we get information. Maybe that’s rights, but what about the quality of data. The fewer questions we include in the questionnaire, the higher quality of data we receive because respondents will have more time to answer each question. Researches show that “the more questions you ask, the less time your respondents spend, on average, answering each question”. So, the quantity of questions affects the quality...

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7 Tips to Do a More Human-Centered Interview in Data Collection

Interviewing is one of the key tools in data collection, whatever you are implementing an in-depth interview or a quick one, think of the people you are interviewing as human and not research objects and numbers. To do a more human-centered interview, here are seven tips to consider when humanizing your data:   Interview design: 1- Communicate face-to-face: In-person communication is best, as it allows us to see the reaction, body language, and hear their...

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