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Data-Driven does NOT Require a System and Skills, so What?

The web is full of statistics about the importance of data and how data-driven companies perform better. For example, businesses that rely on data management tools to make decisions are 58% more likely to beat their revenue goals than non-data-driven companies, according to a Forrester Consulting survey of 900 global business leaders. If you decided to be data-driven, what does that mean? Buying software? Training the staff for data analysis skills? Hire new talents? Researches show...

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Confusing of Research Methodologies? Here is The Simplest Compass!

Suppose you are about to design research; you may think of using familiar methods such as the following: E-questionnaire, Survey, In-depth interviews, Focus Groups, Face-to-face questionnaire, Telephone call, interview, Sample interviews, Observational Study, Field observation, Remote interviews, Statistical survey, Field visits to project points, end-line survey, etc. The common problem is that researchers confusing different concepts. For example, the questionnaire is a data collection tool, we may apply it face-to-face or electronically, that what we...

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Three Inspiring Tips to Creative Research Questions

Focus on the right question first: Before you get busy exploring the answers to your research problem, focus first on exploring the right research questions! Einstein says: “If I get an hour to solve a problem, I’ll spend the first 55 minutes figuring out the right question, then I can find the answer in just under 5 minutes”   Inspiring research questions: Sometimes, figuring out research questions don’t require critical thinking, it requires out of...

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The Longer the Questionnaire, the Worse!

The more we add questions to the questionnaire, the more we get information. Maybe that’s rights, but what about the quality of data. The fewer questions we include in the questionnaire, the higher quality of data we receive because respondents will have more time to answer each question. Researches show that “the more questions you ask, the less time your respondents spend, on average, answering each question”. So, the quantity of questions affects the quality...

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7 Tips to Do a More Human-Centered Interview in Data Collection

Interviewing is one of the key tools in data collection, whatever you are implementing an in-depth interview or a quick one, think of the people you are interviewing as human and not research objects and numbers. To do a more human-centered interview, here are seven tips to consider when humanizing your data:   Interview design: 1- Communicate face-to-face: In-person communication is best, as it allows us to see the reaction, body language, and hear their...

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