Small Data Plays Big Role in Innovation
by HCD SUDO
Most of the scientists of the 19th and 20th centuries used small data for discoveries. It was that 65% of the big innovations are based on small data according to Martin Lindstrom, the author of “Small Data: The Tiny Clues That Uncover Huge Trends”, in which he studied the big 100 innovations. Small data is the data that comes in a volume and format that makes it accessible, informative, and actionable for humans. Big data...